Η λίστα με τα 100 καλύτερα brands για το 2015
Ο κατάλογος με τα 100 ακριβότερα brands για το 2015 έχει ως εξής:
| Κατάταξη | Σήμα | Αξία σήματος 2015 | Μεταβολή αξίας 2015/2014 |
| #1 | Apple | $145.3 B | 17% |
| #2 | Microsoft | $69.3 B | 10% |
| #3 | $65.6 B | 16% | |
| #4 | Coca-Cola | $56 B | 0% |
| #5 | IBM | $49.8 B | 4% |
| #6 | McDonald's | $39.5 B | -1% |
| #7 | Samsung | $37.9 B | 8% |
| #8 | Toyota | $37.8 B | 21% |
| #9 | General Electric | $37.5 B | 1% |
| #10 | $36.5 B | 54% | |
| #11 | Disney | $34.6 B | 26% |
| #12 | AT&T | $29.1 B | 17% |
| #13 | Amazon.com | $28.1 B | 32% |
| #14 | Louis Vuitton | $28.1 B | -6% |
| #15 | Cisco | $27.6 B | -2% |
| #16 | BMW | $27.5 B | -5% |
| #17 | Oracle | $26.8 B | 4% |
| #18 | NIKE | $26.3 B | 19% |
| #19 | Intel | $25.8 B | -8% |
| #20 | Wal-Mart | $24.7 B | 6% |
| #21 | Verizon | $24.5 B | 14% |
| #22 | American Express | $23.4 B | 13% |
| #23 | Honda | $22.6 B | -3% |
| #24 | Mercedes-Benz | $22.5 B | -5% |
| #25 | Budweiser | $22.3 B | 4% |
| #26 | Gillette | $20.4 B | 7% |
| #27 | Marlboro | $19.7 B | 13% |
| #28 | SAP | $19.6 B | -5% |
| #29 | Pepsi | $19 B | 0% |
| #30 | Visa | $18.8 B | 17% |
| #31 | Nescafe | $17.3 B | -3% |
| #32 | ESPN | $16.2 B | 10% |
| #33 | H&M | $15.3 B | -9% |
| #34 | L'Oréal | $14.8 B | -11% |
| #35 | Hewlett-Packard | $14.7 B | 3% |
| #36 | HSBC | $14.4 B | -6% |
| #37 | Home Depot | $13 B | 10% |
| #38 | Frito-Lay | $13.1 B | 8% |
| #39 | Audi | $12.8 B | 1% |
| #40 | UPS | $12.5 B | 13% |
| #41 | Ford | $12.5 B | 13% |
| #42 | Gucci | $12.4 B | -1% |
| #43 | Nestle | $12.2 B | 1% |
| #44 | Accenture | $12 B | 14% |
| #45 | IKEA | $11.8 B | -5% |
| #46 | Siemens | $11.6 B | -11% |
| #47 | Wells Fargo | $11.4 B | 13% |
| #48 | Fox | $11.3 B | 5% |
| #49 | Pampers | $11.1 B | 8% |
| #50 | Ebay | $11 B | 21% |
| #51 | Hermès | $10.6 B | -2% |
| #52 | Starbucks | $10.5 B | 21% |
| #53 | MasterCard | $10.4 B | 19% |
| #54 | Danone | $9.6 B | -13% |
| #55 | Cartier | $9.6 B | 14% |
| #56 | J.P. Morgan | $9.5 B | 2% |
| #57 | Caterpillar | $9.4 B | 7% |
| #58 | Zara | $9.4 B | -7% |
| #59 | Kellogg's | $9.3 B | 12% |
| #60 | Kraft | $9.2 B | 4% |
| #61 | Colgate | $9 B | 7% |
| #62 | Chevrolet | $9 B | 4% |
| #63 | Coach | $8.6 B | -3% |
| #64 | Hyundai | $8.4 B | 7% |
| #65 | Rolex | $8.3 B | 8% |
| #66 | Lexus | $8 B | 4% |
| #67 | Volkswagen | $8 B | -10% |
| #68 | Thomson Reuters | $7.8 B | -11% |
| #69 | Santander | $7.6 B | 12% |
| #70 | John Deere | $7.6 B | 6% |
| #71 | Chase | $7.4 B | 14% |
| #72 | Bank of America | $7.3 B | -1% |
| #73 | Canon | $7.3 B | -10% |
| #74 | Prada | $7.3 B | -9% |
| #75 | Nissan | $7.3 B | -10% |
| #76 | Red Bull | $7.2 B | -5% |
| #77 | Philips | $7.1 B | -1% |
| #78 | Porsche | $7 B | 10% |
| #79 | Sony | $6.9 B | 21% |
| #80 | FedEx | $6.9 B | 5% |
| #81 | Citi | $6.9 B | 16% |
| #82 | Boeing | $6.9 B | 15% |
| #83 | Adidas | $6.8 B | -14% |
| #84 | Subway | $6.8 B | 3% |
| #85 | Chanel | $6.8 B | -4% |
| #86 | RBC | $6.7 B | 2% |
| #87 | Allianz | $6.6 B | -6% |
| #88 | Goldman Sachs | $6.6 B | 8% |
| #89 | Ralph Lauren | $6.6 B | -1% |
| #90 | Heineken | $6.6 B | -3% |
| #91 | Exxon Mobil | $6.5 B | -5% |
| #92 | Target | $6.4 B | 13% |
| #93 | Panasonic | $6.3 B | 17% |
| #94 | Hershey | $6.3 B | 10% |
| #95 | LEGO | $6.2 B | 0% |
| #96 | Lancome | $6.2 B | -2% |
| #97 | KIA Motors | $6.2 B | -11% |
| #98 | Sprite | $6.2 B | 2% |
| #99 | MTV | $6.2 B | 6% |
| #100 | Estee Lauder | $6.1 B | 4% |
